Tips for Selecting the Right Sign

Having a distinctive logo and a brand that’s easily recognizable is important for marketing any company, especially when it comes to your sign. Great signage adds to that branding as well. Signage brings your brand to life and is an important element for your marketing. In addition to the normal signs we see from our cars, one often overlooked signage placement is inside a facility or office. Everyone remembers that they want the best and the biggest outside their business, but many owners or managers forget that the internal signage is nearly as important. 

No matter where your sign is placed, it’s imperative that it shows high standards and a great first impression. You don’t want something cobbled together or written with markers. Any signage you use inside or out, is a form of marketing and branding. When it comes to your outside signage, this is a 24-hour seven-days a week marketing tool that you will want to look great. Your internal signage projects your brand to your employees, visitors and customers.

Tips for selecting signage

It’s important to understand how critical signage is to your company and marking. The following tips can you select the right signage for your company:

  • Branding your company is about more than hanging a sign in a window. You should remember to select colors and icons that stand for something and couple those with the ideal materials and finishes. Some finishes help to bring out certain colors and some materials do the same. It’s important to look at everything when deciding.
  • You’ll want the signs to do more than look nice and you’ll want them to provide information, whether it’s your phone number, email, website or what type of business you have (i.e. tree service, financial planners, etc.).
  • The sign, just like your website, brochures and emails, is part of your brand. You’ll want to mimic your brand’s look through your signs, no matter where they are located. 
  • Your office or company space is unique, so why not also think in terms of creating signs for those spaces. You can point people in a certain direction or let them know that this is the manufacturing area or accounts department. 
  • Some companies see the font style or size as something that’s important, while others look past it. You should take a good look at how it measures up to your logo or your brand. Do the signs around your space use the same font style?

About Us: Custom Sign Letters

Our services incorporate all of the tips above. We help you think through your project to select the best materials and offer high quality signs. Not only do we provide superior dimensional sign letters, we offer them at a cost-effective price. With decades of experience, we understand how important our customers are and that is why we are committed to high quality letters and great service. In addition to top-of-the-line sign letters at a great price, we pride ourselves in providing all of that in a quicker than industry average amount of time. 

Since we are a full-service solution provider for dimensional sign letters, we can work with you from idea to installation. Our experienced staff has been creating sign letters for decades for both interior and exterior projects. If you’re looking for signage for one location or multiple locations, we can efficiently handle your project. It doesn’t matter if you have a retail store, college, office building, general contractor, architect, park or property management firm, our staff can help build the right signs for your needs. 

How we help in each stage of the sign process: 

  • Pre-production-Our team can partner with you on logo creation and sign layout rendering. If you have your design, we can take a vector file, since we use InDesign, Illustrator or Photoshop. However, if you don’t have your own designer, no worries. We have in house graphic designers that can assist you for a nominal fee. The sign layout rendering includes the dimension, material finish, size details and mounting details. Not only can we help with the best font style and size, but we can identify the right manufacturer. For bigger projects or in areas with stricter regulations, we can also help with sign permit filings and procurement of those permits. 
  • Production-As project managers, we ensure that the correct materials, fonts and colors are used to create your sign or signs. We take our jobs very seriously and will communicate with the manufacturer to get it right. 
  • Post-production-Once the letters and/or signs have been produced we oversee the delivery or shipping process. This means the signs and letters go where they are supposed to and delivered in a way that doesn’t cause harm during shipping. One important aspect of our services is the installation process. Not only do we mange that process, but we offer nationwide installation services to ensure no mistakes are made.

In addition to these services, our work includes prototypes, precise laser and/or water jet cutting, custom painting. We offer precision cuts using a laser, CNC router or water jet machinery. 

Our products provide superior quality with a warranty from any defects or flaws. The signage we create is durable enough for the outdoors, yet stylish enough for any boardroom. At Custom Sign Letters all of our products ensure the right durability for the use, while also being cost-effective. 

Ordering a sign from us is easy. It’s just three simple steps. 

  1. We provide prompt quotes to you while on the phone or via email and will let you know as soon as we can how much it’s going to cost.
  2. We want to make sure everything’s correct, so we send you a layout proof to review. If everything’s ok, you can approve it right then or you canSigns and Letters let us know if something’s not right and we will fix it and send an updated layout proof. 
  3. When everything is ready, we send you a schedule of when you will receive your sign and any other shipment details. We can also send you your installation schedule if we are installing your sign. 

If you have questions at any time, before this process, during or after, we are happy to help with answers or any type of consultation you need. Remember, we can install a sign anywhere in the nation and if you need a logo or special design our team of designers can provide one for a nominal fee.

Metal Signs

If you’re looking for a more upscale look, our metal custom sign letters are an excellent choice for a classic look at a cost-effective price. We have a variety of metal finishes that will showcase your brand are ideal for any type of business. Our affordable dimensional letters provide that traditional brushed nickel or silver look that is extremely popular. Our Brass, Bronze, and Copper letters offer a unique and high-end look. 

We pride ourselves in providing incredibly durable metal sign letters. Our stainless steel and anodized aluminum options provide even more durability, which ensure we are able to handle a wide variety of projects. All of our metal sign letters are weather resistant and come with a lifetime warranty that supports use in any environment. Our metal sign options can match any logo or font and can be customized in a variety of sizes, thicknesses, and finishes. 

Here are the various metal sign letters we offer and how many of our clients have used them. Because of their durability, the metal sign letters can be used in many kinds of environments and locations.

Types of Metal Signs

  • Stainless Steel Sign Letters-Sign letters and logos are available in brushed, satin and polished finishes. They also come in a variety of thickness. 
  • Aluminum Sign Letters-Ideal option for signage branding for retail, general contractors, corporate and commercial businesses.
  • Oxidized Sign Letters-We offer these letters in medium dark and dark oxidized finishes. 
  • Brass Sign Letters-Elegant dimensional sign letters that are ideal for property management firms, architects, financial institutions and law firms. These letters are available in brushed, satin and polished finishes. 
  • Bronze Sign Letters-Great option for high end sign branding. These are custom made in a variety of finishes. 
  • Copper Sign Letters-Copper metal sign letters are available in brushed and polished finishes. 

Installation is no problem either. We have in-depth experience in dimensional lit and non-lit lettering. As mentioned earlier, we use a nationwide network of top-rated sign installers for interior or exterior letters.

Our installation services include:

  • pre-production renderings
  • site surveys
  • site meetings
  • client representation
  • project management
  • install schedule coordination 
  • sign permit filing
  • procurement

Our dedicated sales and account representatives will coordinate installation schedules via email and phone to ensure the deadlines are met.

We can handle a variety of mounting and installation options depending on the surrounding area, laws and overall scope of work. Much of our installation work has included flush mount and project mount hardware. Flush mount installation is ideal for metal and acrylic letters for lobby signage or signage branding for exterior use. If you are looking for dimension depth, we recommend going with project mount, where letters and logos can visually create the projection effect.  

Whether you’re a new business or just need a new sign, check us out. We offer full-service sign production from idea to installation from anywhere in the country. Our designers can help with logos or other creative projects. Check us out here

 

 

 

 

Custom Sign Letters
Custom Sign Letters
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