Retail Store Window Graphics

Done effectively, storefront windows can be used as a marketing tool to entice people to come inside and shop. Window graphics are used every day, at retail shops, restaurants, convenience stores and beauty salons to inform and attract customers. What you may not realize is how many different constructions and material options there are in the world of storefront window graphics.

There are several different types of window graphics used to enhance advertising at the point of purchase in retail shops and other businesses. A few of the types that we will discuss are window clings, window decals, die-cut transfer decals and see-thru window decals. Learn more about each of these window advertising tools and how they are each unique and offer a great solution to fit your window advertising needs.

The type of adhesive and material used for window decals all depends on how you intend to display them – and for how long. For example, long-term-use applications or places where the decal may get peeled away should have their graphics made using permanent adhesive. This may also depend on whether you intend to place them outdoors or indoors, as the weather can affect the bond and overall durability. Removable adhesive is suggested for short-term applications where clean residue removal is important.

See-thru window signage is ideal for filtering light, increasing security, or simply advertising on a window without losing the natural light that comes through the windows. From an advertising and marketing standpoint, though, one-way vision graphics are great for drawing attention with eye-catching color to a particular sale, announcement or slogan.

See-thru graphics are made possible by printing onto a unique white vinyl film that has thousands of hole perforations and a black backside. The perforations can range in size to make viewing through the material easier or make the graphic more vibrant. A 70/30 pattern implies that there is 70% material and 30% holes, and the graphics will be more impactful but harder to view through over a 50/50 ratio pattern.

When choosing between first-surface and second-surface printing, it all depends on your goals and how you want to attract customers. First-surface printing can be a good option because it minimizes glare that can make it difficult to see signage on glass during certain times of the day when the sun is shining brightly. However, because they’re usually installed on the outside, first-surface printing signage can be more prone to damage caused by wind and ultraviolet rays.

Second-surface printing guards the effects of bad weather, but because it’s positioned from behind storefront windows, colors may not be as eye-catching as you’d like them to be. Additionally, if the windows are tinted, second-surface graphics will be extremely difficult to see and first surface will always be the better option.

Second Surface Perforated Window Vinyl is applied front-facing to the inside of the window glass using a two-sided clear optical tape, that is lined on the top and bottom edge of the graphic. The window signage application features an 80/20 mesh pattern, meaning that 80 percent of the material is solid and the other 20 percent is tiny cut-out holes, allowing visibility through the graphic when standing behind it.

Transform walls and windows to enhance your retail environment with any imagery. Hide imperfections on walls, create striking graphics on doors and create an inviting space for consumers to linger.

Create custom transparent window decals for your business. This material option is the solution is your want to create a stunning display that allows for white ink to be placed behind any color in your design. Upload a graphic file or use one of our thousands of professionally designed graphics to fit your specific needs.

Creative signs and graphics in New York include wide format printing and environmental graphics for retail, commercial, residential and workplace space. We design, furnish and install wall graphics vinyl, custom wall graphics. Commercial wall graphics and wall graphics for offices.

We offer printed graphics solutions ranging from wide format graphic prints, wall murals, direct printing on substrates, window graphics and vinyl applications. Wall mural can be printed on vinyl and fabric using latex and Eco solvent inks. We recommend 3M air release vinyl for cleaner installation.